Site Title

NPD Group - Market Research | Consumer Shopping Trends Meta Description

The NPD Group provides market information and advisory services to help our clients make better business decisions Test Results Mobile Usability: 95/100

Quick overview:
Size content to viewport
The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.
The page content is 427 CSS pixels wide, but the viewport is only 411 CSS pixels wide. The following elements fall outside the viewport:
The element <a href="/wps/portal/npd/us/home/" class="npdlogo"></a> falls outside the viewport.
... Mobile Speed: 53/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:!ut/p/digest!neHWxU25b3o4Fpvx1De-mA/mashup/ra:collection?themeID=ZJ_188AHG80J83360AO5CB0PP2K65&locale=en&mime-type=text%2Fjavascript&lm=1460077854000&entry=dojo_19__0.0%3Ahead_js&entry=wp_client_main__0.0%3Ahead_js&entry=wp_client_ext__0.0%3Ahead_js&entry=wp_client_logging__0.0%3Ahead_js&entry=wp_client_tracing__0.0%3Ahead_js&entry=jquery__0.0%3Ahead_js&entry=wp_theme_portal_85__0.0%3Ahead_js
Optimize CSS Delivery of the following:!ut/p/digest!neHWxU25b3o4Fpvx1De-mA/sp/mashup:ra:collection?soffset=0&eoffset=6&themeID=ZJ_188AHG80J83360AO5CB0PP2K65&locale=en&mime-type=text%2Fcss&lm=1460077848000&entry=wp_status_bar__0.0%3Ahead_css&entry=wp_portlet_css__0.0%3Ahead_css&entry=wp_draft_page_ribbon__0.0%3Ahead_css&entry=wp_simple_contextmenu_css__0.0%3Ahead_css&entry=wp_theme_portal_85__0.0%3Ahead_css
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources: (expiration not specified)
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 52.6KiB (75% reduction).
Compressing could save 37.7KiB (76% reduction).
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 34.2KiB (49% reduction).
Minifying could save 22.8KiB (47% reduction).
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 26.9KiB (38% reduction).
Compressing could save 2.8KiB (35% reduction).
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 6.5KiB (19% reduction).
Minifying could save 4KiB (24% reduction) after compression.
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.2KiB (11% reduction).
Minifying could save 2.2KiB (11% reduction) after compression.

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