Non-format.com Site Title

Non-Format — USA / Norway

Non-format.com Meta Description

Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art direction, design, illustration and custom typography for clients including Adobe, Coca-Cola, EMI, Gap, IBM, New York Times, Nike, Nokia, Rick Owens, Sony Music and a great many others. In 2015 they merged with ANTI.

Non-format.com Test Results

non-format.com Mobile Usability: 100/100


non-format.com Mobile Speed: 56/100

Quick overview:
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 658.8KiB (50% reduction).
Compressing http://non-format.com/uploads/images/Music/Marcus_Martinus/marcus-martinus-04.jpg could save 517.4KiB (83% reduction).
...
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Optimize CSS Delivery of the following:
http://non-format.com/assets/cache/d8804c1520798592d313d62f2957ea2f.css?modified=1384941865
Reduce server response time
In our test, your server responded in 0.49 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 28.8KiB (86% reduction).
Compressing http://non-format.com/ could save 28.8KiB (86% reduction).
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 8.5KiB (26% reduction).
Minifying http://non-format.com/ could save 8.5KiB (26% reduction).
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://www.google-analytics.com/analytics.js (2 hours)

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