Measured.com Site Title

Measured®: Marketing Attribution & Incrementality Testing

Measured.com Meta Description

Identify Waste, Test for Scale. Run 100+ of audience-level experiments & capture up to 30% marketing efficiency! Powered by incrementality measurement.

Measured.com Test Results

Measured.com Mobile Performance: 12/100
Quick overview:
Time to Interactive
27.8 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Max Potential First Input Delay
500 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
First Meaningful Paint
4.0 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.
Tasks
Lists the toplevel main thread tasks that executed during page load.
Metrics
Collects all available metrics.
Network Requests
Lists the network requests that were made during page load.
Network Round Trip Times
240 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn more about the Round Trip Time.
Final Screenshot
The last screenshot captured of the pageload.

2608169535712

Script Treemap Data
Used for treemap app
Diagnostics
Collection of useful page vitals.
Server Backend Latencies
420 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn more about server response time.

Measured.com Mobile SEO: 92/100
Quick overview:
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Links do not have descriptive text
3 links found
Descriptive link text helps search engines understand your content. Learn how to make links more accessible.
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. Learn how to make pages mobile-friendly.
Tap targets are not sized appropriately
98% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), or have enough space around them, to be easy enough to tap without overlapping onto other elements. Learn more about tap targets.

Measured.com Mobile Best Practices: 68/100
Quick overview:
General
Missing source maps for large first-party JavaScript
Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.
Issues were logged in the `Issues` panel in Chrome Devtools
Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.
Browser errors were logged to the console
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Detected JavaScript libraries
All front-end JavaScript libraries detected on the page. Learn more about this JavaScript library detection diagnostic audit.
Trust and Safety
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more about HTTPS.
Ensure CSP is effective against XSS attacks
A strong Content Security Policy (CSP) significantly reduces the risk of cross-site scripting (XSS) attacks. Learn how to use a CSP to prevent XSS
Measured.com Mobile PWA: 38/100
Quick overview:
PWA Optimized
Manifest doesn't have a maskable icon
A maskable icon ensures that the image fills the entire shape without being letterboxed when installing the app on a device. Learn about maskable manifest icons. No manifest was fetched
Does not set a theme color for the address bar.
The browser address bar can be themed to match your site. Learn more about theming the address bar. Failures: No manifest was fetched, No `<meta name="theme-color">` tag found.
Is not configured for a custom splash screen
A themed splash screen ensures a high-quality experience when users launch your app from their homescreens. Learn more about splash screens. Failures: No manifest was fetched.
Installable
Web app manifest or service worker do not meet the installability requirements
1 reason
Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement. Learn more about manifest installability requirements.
Measured.com Mobile Accessibility: 74/100
Quick overview:
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
`[role]`s are not contained by their required parent element
Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.
`[aria-*]` attributes do not match their roles
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.
`[aria-hidden="true"]` elements contain focusable descendents
Focusable descendents within an `aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. [Learn how `aria-hidden` affects focusable elements.
Values assigned to `role=""` are not valid ARIA roles.
ARIA `role`s enable assistive technologies to know the role of each element on the web page. If the `role` values are misspelled, not existing ARIA `role` values, or abstract roles, then the purpose of the element will not be communicated to users of assistive technologies. Learn more about ARIA roles.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Image elements have `[alt]` attributes that are redundant text.
Informative elements should aim for short, descriptive alternative text. Alternative text that is exactly the same as the text adjacent to the link or image is potentially confusing for screen reader users, because the text will be read twice. Learn more about the `alt` attribute.
Buttons do not have an accessible name
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.
Contrast
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Identical links have the same purpose.
Links with the same destination should have the same description, to help users understand the link's purpose and decide whether to follow it. Learn more about identical links.
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