Ipa.co.uk Site Title
IPA | The Institute of Practitioners in Advertising
Ipa.co.uk Meta Description
The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 practitioners future-proof their careers through our Continuous Professional Development Programme. We don’t just keep their careers on track, we help them flourish.
And through EffWorks we aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing.
We use our knowledge of the industry to publish groundbreaking thought leadership. Day-to-day we are the go-to people on any agency-related query. So if you work in an agency we are automatically boosting your resources with our own. Which means that being a member isn’t a philanthropic gesture, it makes hard-nosed commercial sense.
Ipa.co.uk Test Results
ipa.co.uk Mobile Usability: 96/100
Quick overview:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target
<a href="/job-listing/i…rt-11-04-2019/">International…Permanent</a> and 1 others are close to other tap targets.
...
ipa.co.uk Mobile Speed: 63/100
Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
https://services.postcodeanywhere.co.uk/js/address-3.50.min.js
...
Optimize CSS Delivery of the following:
https://ipa.co.uk/DependencyHandler.axd?s=L2Nzcy9Hb29nbGVGb250c19MYXRvX09wZW5TYW5zLmNzczsvY3NzL2ZvbnQtYXdlc29tZS5taW4uY3NzOy9hc3NldHMvY3NzL2FwcC5jc3M7L2Nzcy9UcmlsbGl1bS5jc3M7L2Nzcy9qcXVlcnktdWkubWluLmNzczsvY3NzL2pxdWVyeS11aS5zdHJ1Y3R1cmUubWluLmNzczs&t=Css&cdv=400891064
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://dc.services.visualstudio.com/v2/track (expiration not specified)
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 78.8KiB (27% reduction).
Compressing https://ipa.co.uk/media/5719/35296185292_e06e2d453b_o.jpg?center=0.65094339622641506,0.20253164556962025&mode=crop&width=768&height=432&rnd=131859053530000000 could save 17.4KiB (32% reduction).
...
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 22.9KiB (54% reduction).
Compressing https://ipa.co.uk/assets/img/ipa-logo.svg could save 17.7KiB (64% reduction).
...
Reduce server response time
In our test, your server responded in 0.35 seconds.
There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.3KiB (15% reduction).
Minifying https://ipa.co.uk/ could save 1.3KiB (15% reduction) after compression.
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