Alexachung.com Site Title

Alexa Chung Official Fashion Line - ALEXACHUNG

Alexachung.com Meta Description

ALEXACHUNG is the eponymous fashion brand by Alexa Chung. Shop for ready-to-wear Denim, Shoes, Dresses, T-Shirts and more on the official ALEXACHUNG site.

Alexachung.com Test Results

alexachung.com Mobile Usability: 100/100


alexachung.com Mobile Speed: 28/100

Quick overview:
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 1.8MiB (49% reduction).
Compressing https://www.alexachung.com/media/wysiwyg/Homepage/HP-Landing.jpg could save 385.1KiB (50% reduction).
...
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://alexachung.com/
...
Reduce server response time
In our test, your server responded in 0.54 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Optimize CSS Delivery of the following:
https://www.alexachung.com/static/version1517303808/frontend/Onstate/AlexaChungTheme/en_GB/Amasty_ShopbyBrand/css/amshopbybrand.min.css
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://static.hotjar.com/c/hotjar-520313.js?sv=5 (60 seconds)
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 9.3KiB (29% reduction).
Minifying https://www.alexachung.com/static/version1517303808/frontend/Onstate/AlexaChungTheme/en_GB/js/external/select2.min.js could save 9KiB (30% reduction) after compression.
...
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 3.9KiB (18% reduction).
Minifying https://www.alexachung.com/uk/?SID=qs9oe3dn92c559q6m8crlvd57ocr47dbj9tv0l4s4s5mdjlpiih0 could save 2.2KiB (13% reduction) after compression.
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