Adtextonline.org Site Title
ADText - An Interdisciplinary Curriculum for Advertising - AEF
Adtextonline.org Meta Description
ADText is an interdisciplinary curriculum for advertising in society, culture and history. ADText appears as a supplement to Advertising & Society Review published by the Advertising Educational Foundation.
Adtextonline.org Test Results
Adtextonline.org Mobile Performance: 43/100
Quick overview:
Diagnostics
More information about the performance of your application. These numbers don't directly affect the Performance score.
Avoid multiple page redirects
Potential savings of 630 ms
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Avoid large layout shifts
15 layout shifts found
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS
Reduce unused JavaScript
Potential savings of 49 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Efficiently encode images
Potential savings of 399 KiB
Optimized images load faster and consume less cellular data. Learn how to efficiently encode images.
Largest Contentful Paint element
6,610 ms
This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element
Eliminate render-blocking resources
Potential savings of 490 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.
Serve images in next-gen formats
Potential savings of 885 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.
Image elements do not have explicit `width` and `height`
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Serve static assets with an efficient cache policy
43 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.
Time to Interactive
7.7 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Insights
Render blocking requests
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Improve image delivery
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Document request latency
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Third parties
Third party code can significantly impact load performance. Reduce and defer loading of third party code to prioritize your page's content.
Optimize viewport for mobile
Tap interactions may be delayed by up to 300 ms if the viewport is not optimized for mobile.
LCP request discovery
Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
Adtextonline.org Mobile SEO: 91/100
Quick overview:
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Image elements do not have `[alt]` attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Adtextonline.org Mobile Best Practices: 59/100
Quick overview:
User Experience
Serves images with low resolution
Image natural dimensions should be proportional to the display size and the pixel ratio to maximize image clarity. Learn how to provide responsive images.
General
Uses deprecated APIs
1 warning found
Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.
Trust and Safety
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more about HTTPS.
Browser Compatibility
Charset declaration is missing or occurs too late in the HTML
A character encoding declaration is required. It can be done with a `<meta>` tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header. Learn more about declaring the character encoding.
Adtextonline.org Mobile Accessibility: 84/100
Quick overview:
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Image elements do not have `[alt]` attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Links do not have a discernible name
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
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