Internationalbrandequity.com Site Title

Insight Research, Brand Growth - International Brand Equity (IBE)

Internationalbrandequity.com Meta Description

International Brand Equity (IBE) is a leading research firm. Explore brand insights, business topics, new technology, summits, and awards.

Internationalbrandequity.com Test Results

Internationalbrandequity.com Mobile Performance: 43/100
Quick overview:
Network dependency tree
Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
LCP request discovery
Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
Layout shift culprits
Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.
Improve image delivery
Est savings of 2,187 KiB
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Forced reflow
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.
Document request latency
Est savings of 2,810 ms
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Time to Interactive
11.8 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Use efficient cache lifetimes
Est savings of 94 KiB
A long cache lifetime can speed up repeat visits to your page. Learn more.
Legacy JavaScript
Est savings of 25 KiB
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling
Max Potential First Input Delay
230 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Diagnostics
More information about the performance of your application. These numbers don't directly affect the Performance score.
Properly size images
Est savings of 644 KiB
Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.
Avoid multiple page redirects
Est savings of 630 ms
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Minimize main-thread work
3.0 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
Avoid large layout shifts
2 layout shifts found
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS
Avoid an excessive DOM size
5,947 elements
A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.
Reduce initial server response time
Root document took 1,480 ms
Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.
Reduce the impact of third-party code
Third-party code blocked the main thread for 250 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.
Largest Contentful Paint element
6,040 ms
This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element
Serve images in next-gen formats
Est savings of 37 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.
Serve static assets with an efficient cache policy
4 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.
Reduce unused JavaScript
Est savings of 435 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Defer offscreen images
Est savings of 91 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.
Does not use passive listeners to improve scrolling performance
Consider marking your touch and wheel event listeners as `passive` to improve your page's scroll performance. Learn more about adopting passive event listeners.
Reduce unused CSS
Est savings of 109 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Minify JavaScript
Est savings of 5 KiB
Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.
Avoid serving legacy JavaScript to modern browsers
Est savings of 25 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support legacy browsers. Learn why most sites can deploy ES6+ code without transpiling
Avoid enormous network payloads
Total size was 4,485 KiB
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Internationalbrandequity.com Mobile SEO: 100/100
Quick overview:

Internationalbrandequity.com Mobile Best Practices: 83/100
Quick overview:
Trust and Safety
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more about HTTPS.
Internationalbrandequity.com Mobile Accessibility: 86/100
Quick overview:
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
ARIA input fields do not have accessible names
When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn more about input field labels.
`[aria-*]` attributes do not match their roles
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.
`[aria-*]` attributes do not have valid values
Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more about valid values for ARIA attributes.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Image elements have `[alt]` attributes that are redundant text.
Informative elements should aim for short, descriptive alternative text. Alternative text that is exactly the same as the text adjacent to the link or image is potentially confusing for screen reader users, because the text will be read twice. Learn more about the `alt` attribute.
Elements with visible text labels do not have matching accessible names.
Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.
Contrast
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
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