Bitly.com Site Title

URL Shortener - Short URLs & Custom Free Link Shortener | Bitly

Bitly.com Meta Description

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.

Bitly.com Test Results

Bitly.com Mobile Performance: 35/100
Quick overview:
Opportunities
These suggestions can help your page load faster. They don't directly affect the Performance score.
Remove unused JavaScript. Potential savings of 190 KiB
Remove unused JavaScript to reduce bytes consumed by network activity. Learn more.
Eliminate render-blocking resources. Potential savings of 1,150 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn more.
Serve images in next-gen formats. Potential savings of 142 KiB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more.
Efficiently encode images. Potential savings of 94 KiB
Optimized images load faster and consume less cellular data. Learn more.
Enable text compression. Potential savings of 40 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more.
Remove unused CSS. Potential savings of 24 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity. Learn more.
Diagnostics
More information about the performance of your application. These numbers don't directly affect the Performance score.
Reduce the impact of third-party code
Third-party code blocked the main thread for 670 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn more.
Ensure text remains visible during webfont load
Leverage the font-display CSS feature to ensure text is user-visible while webfonts are loading. Learn more.
Serve static assets with an efficient cache policy
5 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more.
Minimize main-thread work
4.2 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more
Reduce JavaScript execution time
2.3 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.
Avoid chaining critical requests
14 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn more.
Avoid long main-thread tasks
10 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay. Learn more
Largest Contentful Paint element
1 element found
This is the largest contentful element painted within the viewport. Learn More
Keep request counts low and transfer sizes small
95 requests • 991 KiB
To set budgets for the quantity and size of page resources, add a budget.json file. Learn more.
User Timing marks and measures
1 user timing
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn more.

Bitly.com Mobile SEO: 79/100
Quick overview:
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. Learn more.
Tap targets are not sized appropriately
34% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements. Learn more.
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Image elements do not have `[alt]` attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more.
Links do not have descriptive text
3 links found
Descriptive link text helps search engines understand your content. Learn more.

Bitly.com Mobile Best Practices: 85/100
Quick overview:
Trust and Safety
Includes front-end JavaScript libraries with known security vulnerabilities
4 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers. Learn more.
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being servedover HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more.
Bitly.com Mobile Progressive Web App: 46/100
Quick overview:
PWA Optimized
Is not configured for a custom splash screen
A themed splash screen ensures a high-quality experience when users launch your app from their homescreens. Learn more. Failures: No manifest was fetched.
Does not provide a valid `apple-touch-icon`
For ideal appearance on iOS when users add a progressive web app to the home screen, define an `apple-touch-icon`. It must point to a non-transparent 192px (or 180px) square PNG. Learn More.
Manifest doesn't have a maskable icon
A maskable icon ensures that the image fills the entire shape without being letterboxed when installing the app on a device. Learn more. No manifest was fetched
Does not set a theme color for the address bar.
The browser address bar can be themed to match your site. Learn more. Failures: No manifest was fetched, No `<meta name="theme-color">` tag found.
Installable
Web app manifest does not meet the installability requirements
Browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement. Learn more. Failures: No manifest was fetched.
Does not register a service worker that controls page and `start_url`
The service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. Learn more.
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being servedover HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more.
Fast and reliable
`start_url` does not respond with a 200 when offline
A service worker enables your web app to be reliable in unpredictable network conditions. Learn more. No usable web app manifest found on page.
Current page does not respond with a 200 when offline
If you're building a Progressive Web App, consider using a service worker so that your app can work offline. Learn more.
Bitly.com Mobile Accessibility: 84/100
Quick overview:
Contrast
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Low-contrast text is difficult or impossible for many users to read. Learn more.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Buttons do not have an accessible name
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn more.
Image elements do not have `[alt]` attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more.
Links do not have a discernible name
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn more.
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