Archetype.co Site Title
Archetype | Building magnetic brands
Archetype.co Meta Description
We help brands set a new standard. Archetype is a global agency working across the field to build brands that attract, brands that offer a unique position, and brands that effect real change in the world.
Archetype.co Test Results
Archetype.co Mobile Performance: 34/100
Quick overview:
Diagnostics
More information about the performance of your application. These numbers don't directly affect the Performance score.
Reduce unused CSS
Potential savings of 86 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Eliminate render-blocking resources
Potential savings of 2,020 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.
Avoid multiple page redirects
Potential savings of 1,410 ms
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Reduce the impact of third-party code
Third-party code blocked the main thread for 1,610 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.
Enable text compression
Potential savings of 51 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more about text compression.
Reduce JavaScript execution time
3.3 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
Use video formats for animated content
Potential savings of 144 KiB
Large GIFs are inefficient for delivering animated content. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes. Learn more about efficient video formats
Largest Contentful Paint element
21,030 ms
This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element
Minimize main-thread work
7.6 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
Avoid an excessive DOM size
1,548 elements
A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.
Serve images in next-gen formats
Potential savings of 41 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.
Minify CSS
Potential savings of 31 KiB
Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.
Reduce unused JavaScript
Potential savings of 462 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Minify JavaScript
Potential savings of 228 KiB
Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.
Serve static assets with an efficient cache policy
47 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.
Avoid serving legacy JavaScript to modern browsers
Potential savings of 10 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript
Avoid enormous network payloads
Total size was 2,923 KiB
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
Image elements do not have explicit `width` and `height`
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Does not use passive listeners to improve scrolling performance
Consider marking your touch and wheel event listeners as `passive` to improve your page's scroll performance. Learn more about adopting passive event listeners.
Ensure text remains visible during webfont load
Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. Learn more about `font-display`.
Defer offscreen images
Potential savings of 20 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.
Time to Interactive
21.4 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Max Potential First Input Delay
450 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Archetype.co Mobile SEO: 85/100
Quick overview:
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Links do not have descriptive text
3 links found
Descriptive link text helps search engines understand your content. Learn how to make links more accessible.
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Links are not crawlable
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable
Archetype.co Mobile Best Practices: 79/100
Quick overview:
Trust and Safety
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more about HTTPS.
General
Browser errors were logged to the console
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Archetype.co Mobile Accessibility: 92/100
Quick overview:
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Links do not have a discernible name
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Uses ARIA roles on incompatible elements
Many HTML elements can only be assigned certain ARIA roles. Using ARIA roles where they are not allowed can interfere with the accessibility of the web page. Learn more about ARIA roles.
Contrast
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Navigation
These are opportunities to improve keyboard navigation in your application.
Heading elements are not in a sequentially-descending order
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
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