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More media, advertising and ad tech executives rely on Advertiser Perceptions for research-based strategic market intelligence to strengthen their brands, improve products and increase revenue. Only the experts at Advertiser Perceptions can deliver the unbiased, expert guidance required by media, ad tech and advertising industry executives to remain competitive. Our data-driven insights and expert analyses empowers ad sales and marketing executives to make informed business decisions and take the necessary actions that lead to winning strategies.

Advertiserperceptions.com Test Results

advertiserperceptions.com Mobile Usability: 99/100

Quick overview:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <span class="et_close_search_field"> is close to 1 other tap targets .
...

advertiserperceptions.com Mobile Speed: 55/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 16 blocking script resources and 11 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
https://www.advertiserperceptions.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
...
Optimize CSS Delivery of the following:
https://www.advertiserperceptions.com/wp-includes/css/dist/block-library/style.min.css?ver=5.1.1
...
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://advertiserperceptions.com/
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 195KiB (47% reduction).
Compressing https://www.advertiserperceptions.com/wp-content/uploads/2018/06/03.2018-AP-CLIENT-LOGOS-JPEG.jpg could save 69.7KiB (71% reduction).
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://www.google-analytics.com/analytics.js (2 hours)
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 115B (12% reduction).
Minifying https://www.advertiserperceptions.com/wp-includes/js/jquery/ui/mouse.min.js?ver=1.11.4 could save 115B (12% reduction) after compression.

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