Natcap.org Site Title

Natural Capitalism-Creating the Next Industrial Revolution

Natcap.org Meta Description

Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital--natural resources and the ecological systems that provide vital life-support services--is in decline and relatively expensive. The next Industrial Revolution, like the first one, will be a response to changing patterns of scarcity. It will create upheaval, but more importantly, it will create opportunities. Business must adjust to these new realities. Innovative companies are already doing just that. They're profiting and gaining decisive competitive advantage--and their leaders and employees are feeling better about what they do, too. They're in the vanguard of a new business model: natural capitalism. Authors: Amory Lovins, Hunter Lovins, and Paul Hawken

Natcap.org Test Results

natcap.org Desktop Speed: 89/100

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Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
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Eliminate render-blocking JavaScript and CSS in above-the-fold content
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None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Optimize CSS Delivery of the following:
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Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 4.5KiB (37% reduction).
Compressing http://www.natcap.org/custom/images/topfern.jpg could save 4.4KiB (40% reduction).
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