Heidicohen.com Site Title

Heidi Cohen - Actionable Marketing Guide

Heidicohen.com Meta Description

Heidi Cohen’s Actionable Marketing Guide provides social media, content marketing, blogging, mobile, branding, PR and small business insights, tactics and tips based on Heidi’s corporate and small business marketing experience.

Heidicohen.com Test Results

Heidicohen.com Mobile Usability: 100/100

Heidicohen.com Mobile Speed: 66/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking script resources and 7 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
http://heidicohen.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
...
Use asynchronous versions of the following scripts:
http://w.sharethis.com/button/buttons.js
Optimize CSS Delivery of the following:
http://heidicohen.com/wp-content/plugins/wptouch/themes/foundation/modules/wptouch-icons/css/wptouch-icons.css?ver=07078a97d66756f213dbca3e379bf084
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://forms.aweber.com/form/32/822098132.js (expiration not specified)
...
Reduce server response time
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 9.2KiB (44% reduction).
Minifying http://heidicohen.com/wp-content/plugins/optin-monster/assets/js/api.js?ver=2.1.7 could save 6.8KiB (45% reduction) after compression.
...
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 2KiB (16% reduction).
Minifying http://heidicohen.com/wp-content/plugins/wptouch/themes/foundation/default/style.css?ver=a8ae891fee3f029670061a690b906444 could save 772B (11% reduction) after compression.
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 1.8KiB (16% reduction).
Compressing http://heidicohen.com/wp-content/uploads/authority-content-book-cover-144x144.png could save 1.8KiB (16% reduction).
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 855B (50% reduction).
Compressing http://seg.sharethis.com/getSegment.php?purl=http%3A%2F%2Fheidicohen.com%2F&jsref=&rnd=1473339804031 could save 855B (50% reduction).
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 530B (13% reduction).
Minifying http://edge.sharethis.com/share5x/index.70a9955821a08deefa8f5d2a4467e1bb.html could save 530B (13% reduction) after compression.

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