Site Title

Branding Strategy Insider Meta Description

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management. Test Results Mobile Usability: 100/100 Mobile Speed: 79/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 9 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
Optimize CSS Delivery of the following:
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 2KiB (36% reduction).
Minifying could save 2KiB (36% reduction) after compression.
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 1.9KiB (27% reduction).
Losslessly compressing could save 1.9KiB (27% reduction).
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 657B (12% reduction).
Minifying could save 657B (12% reduction) after compression.

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