Marketingplatform.google.com Site Title
Google Marketing Platform - Unified Advertising and Analytics
Marketingplatform.google.com Meta Description
Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.
Marketingplatform.google.com Test Results
Marketingplatform.google.com Mobile Performance: 78/100
Quick overview:
Diagnostics
More information about the performance of your application. These numbers don't directly affect the Performance score.
Serve images in next-gen formats
Potential savings of 221 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.
Avoid multiple page redirects
Potential savings of 630 ms
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Reduce unused JavaScript
Potential savings of 165 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Eliminate render-blocking resources
Potential savings of 1,900 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.
Defer offscreen images
Potential savings of 75 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.
Properly size images
Potential savings of 135 KiB
Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.
Largest Contentful Paint element
4,380 ms
This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element
Efficiently encode images
Potential savings of 6 KiB
Optimized images load faster and consume less cellular data. Learn how to efficiently encode images.
Does not use passive listeners to improve scrolling performance
Consider marking your touch and wheel event listeners as `passive` to improve your page's scroll performance. Learn more about adopting passive event listeners.
Image elements do not have explicit `width` and `height`
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Ensure text remains visible during webfont load
Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. Learn more about `font-display`.
Serve static assets with an efficient cache policy
9 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.
Reduce unused CSS
Potential savings of 24 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Time to Interactive
6.3 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Max Potential First Input Delay
140 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Insights
Third parties
Third party code can significantly impact load performance. Reduce and defer loading of third party code to prioritize your page's content.
LCP request discovery
Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
Render blocking requests
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Improve image delivery
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Layout shift culprits
Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.
Document request latency
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Marketingplatform.google.com Mobile SEO: 85/100
Quick overview:
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Links are not crawlable
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Links do not have descriptive text
4 links found
Descriptive link text helps search engines understand your content. Learn how to make links more accessible.
Marketingplatform.google.com Mobile Best Practices: 83/100
Quick overview:
Trust and Safety
Does not use HTTPS
1 insecure request found
All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more about HTTPS.
Marketingplatform.google.com Mobile Accessibility: 84/100
Quick overview:
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
`[role]`s are not contained by their required parent element
Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.
Best practices
These items highlight common accessibility best practices.
Touch targets do not have sufficient size or spacing.
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
List items (`<li>`) are not contained within `<ul>`, `<ol>` or `<menu>` parent elements.
Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.
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