Minify Page Load Time
Page loading time is an important part of any website’s user experience. In fact, a one-second delay in page load time can impact conversions by seven percent, page views by 11 percent and customer satisfaction by 16 percent. Additionally, page loading time is an important factor when it comes to search engine rankings.
Use Responsive Design
Because mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly. But, how does a responsive web design make more people buy your product? According to a study conducted by the Aberdeen Group, websites featuring a responsive design were rewarded with a 10.9 percent increase in visitor to buyer conversion rates year-over-year.
Boost Your Sales
Minifying website load time and implementing responsive design for an e-commerce website making $15,000 per day, could potentially increase sales by $1 million a year. Compared to other digital marketing challenges, improving page speed and usability is easy, and it has measurable results.
Mobile Friendly Experts
The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn't optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.
Mobile-friendly webpages are key to satisfying on-the-go information needs, so it is important to optimize sites for an increasingly mobile user base.