Whsmith.co.uk Site Title

Books, stationery, gifts and much more | WHSmith

Whsmith.co.uk Meta Description

Welcome to WHSmith. Here you can find stationery, books, eReaders, toys and games and many more products. Shop online or find out more about us.

Whsmith.co.uk Test Results

Whsmith.co.uk Mobile Usability: 100/100

Whsmith.co.uk Mobile Speed: 63/100

Quick overview:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://whsmith.co.uk/
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://cdn.mobify.com/sites/whsmith-smartphone/production/adaptive.min.js (5 minutes)
...
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
https://cdn.mobify.com/sites/whsmith-smartphone/production/adaptive.min.js
Optimize CSS Delivery of the following:
https://cdn.mobify.com/sites/whsmith-smartphone/production/bower_components/scooch/build/scooch.min.css?1470420316354
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 5.3KiB (53% reduction).
Compressing https://cdn.mobify.com/sites/whsmith-smartphone/production/images/crumb-chev.png could save 1,018B (79% reduction).
...
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 876B (61% reduction).
Compressing https://www.whsmith.co.uk/pws/ssnJavaScript.jsp?_=1472661946027 could save 876B (61% reduction).

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