Wholefoodsmarket.com Site Title

Whole Foods Market | America’s Healthiest Grocery Store

Wholefoodsmarket.com Meta Description

Are you hungry for better? When it comes to what we put in and on our bodies, Whole Foods Market® believes the full story of those products is important as we make our choices. Join us as we encourage others to celebrate what the Earth gives us with respect, purpose and joy.

Wholefoodsmarket.com Test Results

Wholefoodsmarket.com Mobile Usability: 89/100

Quick overview:
Configure the viewport
Your page specifies a fixed-width desktop viewport. Use a responsive viewport to allow your page to render properly on all devices.

Wholefoodsmarket.com Mobile Speed: 49/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
http://m.wholefoodsmarket.com/sites/default/files/advagg_js/js__ttCevQUuYX4BqO10XFxaHnI6q4slhTYFknXtL95RWj4__XTYL160aqqVdqO_78itGboQGnN_KT5IwmwoU0_DT-jo__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.js
...
Optimize CSS Delivery of the following:
http://m.wholefoodsmarket.com/sites/default/files/advagg_css/css__YMxFs06c7wPWpuAlc1vGfoSTNNRQy7Vw2NBMolfcsa0__CMgiQaPkRvl7k4avc4v_EuLb28q1v_VDGMYWRgynbj8__HL4ux6Nk0a-Ajg9WMM6p45rdWWyCWAXMtpUIOFcb7Xc.css
...
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://wholefoodsmarket.com/
...
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
159.8KiB of the HTML response was required to render the above-the-fold content. This requires 4 network round-trips. Prioritize the above-the-fold content so that it can be rendered with only the first 2 round-trips' worth of HTML.
Only about 68% of the final above-the-fold content could be rendered with the HTML delivered within 2 round-trips.
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://assets.wholefoodsmarket.com/www/values-matter/mobile-header-images/20160509-mobile-watermelon.jpg (expiration not specified)
...
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 71.9KiB (48% reduction).
Compressing http://m.wholefoodsmarket.com/sites/all/themes/brand_camp_theme/fonts/hannah-narrow-semibold.ttf could save 51.5KiB (43% reduction).
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 35.5KiB (23% reduction).
Minifying https://d2vxvnufz8f5c5.cloudfront.net/wholefoods-auto-inject.bundle.js could save 29.8KiB (31% reduction) after compression.
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 19.3KiB (21% reduction).
Losslessly compressing http://m.wholefoodsmarket.com/sites/all/themes/wholefoods_mobile/images/values-matter-icons-s17e848fc20.png could save 9KiB (17% reduction).
...
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 3.8KiB (38% reduction).
Minifying http://m.wholefoodsmarket.com/sites/default/files/media/janrain.css could save 2.6KiB (40% reduction) after compression.
...
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.1KiB (19% reduction).
Minifying http://20722585p.rfihub.com/ca.html?rfiidc=1048283191615916506&rfiaid=fe95ca25743441fda5a26f043201c39f&ver=9&rb=2397&ca=20722585&pe=http%3A%2F%2Fservedby.flashtalking.com%2Fcontainer%2F5601%3B50942%3B5567%3Biframe%2F%3FspotName%3D2015_WFM_Homepage%26cachebuster%3D119691.85364432633&pf=http%3A%2F%2Fm.wholefoodsmarket.com%2F&ra=0916955997236073 could save 1KiB (19% reduction).
...

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