Shinola.com Site Title

Shinola – Official Site | Shinola® Detroit

Shinola.com Meta Description

Based in Detroit and dedicated to producing American built products, including watches, bicycles, leather goods, and journals of the highest possible quality.

Shinola.com Test Results

Shinola.com Mobile Usability: 100/100

Shinola.com Mobile Speed: 55/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 36 blocking script resources and 30 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
http://edgecdn.shinola.com/shop/js/prototype/prototype.1472777460.js
...
Optimize CSS Delivery of the following:
http://edgecdn.shinola.com/shop/skin/frontend/enterprise/shinola/css/drupal-imports.1472777465.css
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://bat.bing.com/bat.js (expiration not specified)
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 168.6KiB (44% reduction).
Compressing http://edgecdn.shinola.com/shop/skin/frontend/enterprise/shinola/images/widget/nav-primary/argonite/journal-thumb.1472777465.jpeg could save 27KiB (34% reduction).
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 101.3KiB (36% reduction).
Minifying http://edgecdn.shinola.com/sites/all/modules/shinola/shinola_mods/js/plugins.1472777466.js could save 44.1KiB (46% reduction) after compression.
...
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 22.9KiB (26% reduction).
Minifying http://edgecdn.shinola.com/shop/skin/frontend/enterprise/shinola/css/shinola.1473172463.css could save 9.6KiB (19% reduction) after compression.
...
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.6KiB (13% reduction).
Minifying http://www.shinola.com/ could save 2.6KiB (13% reduction) after compression.
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1.1KiB (52% reduction).
Compressing http://pixel.mathtag.com/event/js?01AD=3zkogQeZMVAQtaywPgOMPVEUh0T9N_LQ3TWsevpazMpcjP57ePgpT7w&01RI=CCD4106CAC7BE9F&01NA=na&mt_id=1061792&mt_adid=169854&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct could save 1.1KiB (52% reduction).

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