Marketingexperiments.com Site Title

Discover Which Marketing Programs Really Work

Marketingexperiments.com Meta Description

At MarketingExperiments.Com, researchers test marketing programs to see if they really work. The site features unbiased data on: pay search engines, free-for-all link programs, ezines, web awards, free classifieds, affiliate programs, banner ads, or web cards, email promo., This video replay explores which elements of a radical subscription path redesign really impacted the customer experience., This video replay explains how three businesses increased subscription revenue by discovering the optimal pricing strategy., This video replay explores design changes that impact a customer’s decision to say "yes" or "no" to your offer., This video replay explains three tactics for increasing user engagement., This video explores two principles to boost mobile conversion., This video emphasizes the importance of structuring subject line thought sequences., This video demonstrates the importance of listening to your customers in order to understand their motivations., This video replay is about the importance of testing brand design to understand how it impacts customer experience., This video replay explores whether or not seasonal messaging is a good marketing strategy., This video replay discusses the impact of personalized messaging in email campaigns., This video replay explains how to write headlines that convert., This video replay explains how to optimize Web forms to increase lead capture., This video replay explains how to write stronger, more effective copy.

Marketingexperiments.com Test Results

Marketingexperiments.com Mobile Usability: 64/100

Quick overview:
Use legible font sizes
The following text on your page renders in a way that may be difficult for some of your visitors to read. Use legible font sizes to provide a better user experience.
The following text fragments have a small font size. Increase the font size to make them more legible.
FREE SUBSCRIPTION renders only 5 pixels tall (14 CSS pixels).
...
Configure the viewport
Your page does not have a viewport specified. This causes mobile devices to render your page as it would appear on a desktop browser, scaling it down to fit on a mobile screen. Configure a viewport to allow your page to render properly on all devices.
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <a href="http://www.mar…s-account.html" class="mainlevelFirst">Free Subscription</a> is close to 1 other tap targets.
...
Size content to viewport
The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.
The page content is 1,010 CSS pixels wide, but the viewport is only 980 CSS pixels wide. The following elements fall outside the viewport:
The element <a href="http://www.mar…periments.html" class="mainlevel-nav">Methodology</a> falls outside the viewport.
...

Marketingexperiments.com Mobile Speed: 52/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
https://ajax.googleapis.com/ajax/libs/jquery/1.4.4/jquery.min.js
...
Optimize CSS Delivery of the following:
http://www.marketingexperiments.com/templates/SourceFuseNew/css/template_css.css
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://content.marketingsherpa.com/heap/images/thickbox/loadingAnimation.gif (expiration not specified)
...
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 127.8KiB (75% reduction).
Compressing http://www.marketingexperiments.com/ could save 50KiB (76% reduction).
...
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 94.4KiB (66% reduction).
Compressing http://www.marketingexperiments.com/images/Web-Clinic-OVERLAY-Filtered.png could save 63.8KiB (98% reduction).
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 13.8KiB (27% reduction).
Minifying http://www.marketingexperiments.com/includes/js/thickbox.js could save 10.9KiB (42% reduction).
...
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 9.9KiB (19% reduction).
Minifying http://www.marketingexperiments.com/templates/SourceFuseNew/css/template_css.css could save 4.4KiB (16% reduction).
...

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