Effectivemeasure.com Site Title

Effective Measure

Effectivemeasure.com Meta Description

Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers. The EM solutions offer brands, media and agencies invested in Oceania, Southeast Asia, Europe, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing Internet population.

Effectivemeasure.com Test Results

Effectivemeasure.com Mobile Usability: 100/100

Effectivemeasure.com Mobile Speed: 30/100

Quick overview:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 908.1KiB (81% reduction).
Compressing http://www.effectivemeasure.com/wp-content/plugins/css3_web_pricing_tables_grids/table2/css3_grid_style.css?ver=4.5.4 could save 167.7KiB (91% reduction).
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://api.segment.io/v1/p (expiration not specified)
...
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking script resources and 20 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
http://www.effectivemeasure.com/wp-content/themes/emi_2016/js/modernizr.custom.js
...
Optimize CSS Delivery of the following:
http://www.effectivemeasure.com/wp-content/themes/emi_2016/css/bootstrap.css
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Reduce server response time
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 183.6KiB (19% reduction).
Compressing http://www.effectivemeasure.com/wp-content/themes/emi_2016/images/ipad.png could save 109.8KiB (16% reduction).
...
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 119KiB (20% reduction).
Minifying http://www.effectivemeasure.com/wp-content/plugins/css3_web_pricing_tables_grids/table2/css3_grid_style.css?ver=4.5.4 could save 39.6KiB (22% reduction).
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 34.7KiB (38% reduction).
Minifying http://www.effectivemeasure.com/wp-content/themes/emi_2016/js/owl.carousel.js could save 29.7KiB (39% reduction).
...
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 16.5KiB (34% reduction).
Minifying http://www.effectivemeasure.com/ could save 16.5KiB (34% reduction).

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