Affinity.com Site Title

Branding & Performance Advertising | Web, App & OEM Monetization | Affinity

Affinity.com Meta Description

Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media while paying special attention to user experience.

Affinity.com Test Results

affinity.com Mobile Usability: 100/100


affinity.com Mobile Speed: 55/100

Quick overview:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Optimize CSS Delivery of the following:
https://fonts.googleapis.com/css?family=Roboto:300,400,900&display=swap
...
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://affinity.com/
...
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
115.7KiB of the HTML response was required to render the above-the-fold content. This requires 4 network round-trips. Prioritize the above-the-fold content so that it can be rendered with only the first 2 round-trips' worth of HTML.
None of the final above-the-fold content could be rendered with the HTML delivered within 2 round-trips.
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://www.affinity.com/css/new-stylesheet.css (expiration not specified)
...
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 8.7KiB (81% reduction).
Compressing https://www.affinity.com/css/new-stylesheet.css could save 8.7KiB (81% reduction).
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 4.8KiB (16% reduction).
Compressing https://www.affinity.com/images/new-home-page/mcavnas-logo.png could save 2.7KiB (20% reduction).
...

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