Adexchanger.com Site Title

AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing

Adexchanger.com Meta Description

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

Adexchanger.com Test Results

Adexchanger.com Mobile Usability: 96/100

Quick overview:
Size content to viewport
The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.
The page content is 427 CSS pixels wide, but the viewport is only 411 CSS pixels wide. The following elements fall outside the viewport:
The element <div class="hjawidget textwidget"></div> falls outside the viewport.
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <a href="http://adexcha…ms-conditions/">Terms Of Use //</a> and 1 others are close to other tap targets.

Adexchanger.com Mobile Speed: 72/100

Quick overview:
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 190.2KiB (54% reduction).
Compressing and resizing http://2bd2y2367xnj3kpntjsifzmf.wpengine.netdna-cdn.com/wp-content/uploads/2016/08/headwinds.jpg could save 93.8KiB (98% reduction).
...
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 12 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:
http://2bd2y2367xnj3kpntjsifzmf.wpengine.netdna-cdn.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
...
Optimize CSS Delivery of the following:
http://2bd2y2367xnj3kpntjsifzmf.wpengine.netdna-cdn.com/wp-content/plugins/wptouch-pro/themes/foundation/modules/wptouch-icons/css/wptouch-icons.css?ver=07078a97d66756f213dbca3e379bf084
...
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
...
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 43.3KiB (66% reduction).
Compressing http://staticxx.facebook.com/connect/xd_arbiter/r/Lcj5EtQ5qmD.js?version=42 could save 21.7KiB (66% reduction).
...
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 2.4KiB (43% reduction).
Minifying http://2bd2y2367xnj3kpntjsifzmf.wpengine.netdna-cdn.com/wp-content/plugins/wptouch-pro/themes/foundation/modules/tappable/tappable.min.js?ver=07078a97d66756f213dbca3e379bf084 could save 910B (67% reduction) after compression.
...
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 2.9KiB (17% reduction).
Minifying http://2bd2y2367xnj3kpntjsifzmf.wpengine.netdna-cdn.com/wp-content/wptouch-data/themes/adexchanger/default/style.css?ver=e665caf5a91ebe9e287226a3dade0d69 could save 904B (19% reduction) after compression.
...

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